2XU in Brighton offers state-of-the-art exercise gear to optimise performance and ensure the post-workout recovery is as swift and pain-free as possible.
The Church St store opened about five years ago and stocks a wide range of triathlon, workout and compression sporting apparel in a variety of colours.
On entering the store, customers are greeted by a host of friendly staff who are knowledgeable and passionate about the brand they represent, and are always willing to help.
The 2XU brand launched in Melbourne in 2005 with the mission to “advance human performance through the development of world-leading athletic garments”.
Since then, the clothing has been worn by world champion athletes and many professional sporting teams.
The biggest sellers in the Brighton store are the compression garments, which promote increased blood flow to allow more oxygen to reach the muscles, and ultimately enhance movement efficiency. They also reduce the amount of recovery time post-exercise.
Brighton 2XU manager Mel Chapman said 2XU had gone from strength to strength since it launched.
“We’re still a relatively young company, it’s our 10th anniversary this year, but we’re growing rapidly,” she said.
“It evolved from Melbourne, so we have the most stores.
“We’re famous for our compression, which is a technical fabric that is designed for the sportsperson, no matter what level you’re at.”
Ms Chapman said nowadays, performance garments were no longer just for elite athletes.
She said people of all different abilities invested in the compression range.
“It’s a bit of a trend at the moment for girls from the age of seven, all through their teens and in this area especially we see a lot of younger girls wearing them,” Ms Chapman said.
“We have our sports people, our higher athletes, people just beginning… they’re beneficial to anyone who wants to wear them.”
Ms Chapman said she loved fitting people out and helping them to improve their workouts.
“The brand is really good quality, and that’s definitely the feedback we get,” she said.
2XU in Brighton is open from 9am to 5.30pm Monday to Friday, from 9am to 5pm on Saturdays and from 10am to 5pm on Sundays.