A “quality over quantity” approach will be the strategy for Christmas decorations across Bayside in 2015, according to the council.
This year, the displays will incorporate traditional Christmas trees and wreaths and be implemented across just four major shopping precincts, rather than the nine centres where decorations were installed in 2014.
Church St in Brighton will be among the major shopping precincts in the region to get the “more traditional theme” of Christmas decorations this year. The other three shopping areas include Sandringham, Hampton St and Bay St.
Bayside Mayor Felicity Frederico said the move comes as a result of feedback from traders and the community.
“The review of last year’s Christmas decorations indicated that there was support from the community and traders to continue with the program in 2015 so long as there was an overall increase in quality and that decorations were more traditional in theme,” Cr Frederico said.
“Last year we tried to do too much with too little so in response to community feedback, in 2015 we will pursue a strategy of quality over quantity.”
Bayside Council has agreed to allocate an extra $60,000 to ensure that quality materials can be obtained, bringing the budget for 2015 to $200,000.
Although the decorations have been specified, the council will work with traders to identify the most appropriate locations for Christmas trees to be installed.
The council will also take the opportunity to engage with key stakeholders on the specifics of the program to ensure the program best reflects our community’s expectations.
“Alongside the Christmas decorations, council will continue to work with community groups and traders particularly in smaller centres to help drive visitors to our shopping strips by activating the streets through carol singing and Shops on Show shop window competition,” Cr Frederico said.