Age doesn’t define this modern, well-travelled and stylish woman – the typical buyer of the beautiful pieces at Lee Mathews in Church Street, Brighton.
The chic new store opened recently on the busy retail strip and shoppers are loving it.
Designer Lee Mathews has been receiving great feedback on her clothing range, which has a global following, and even the new shop fit out.
“They love it. The previous store had been there for over 30 years, so the frequent shoppers on Church Street were happy to see it carefully and beautifully fitted out with an Australian fashion brand,” Mathews said.
Being an Aussie brand has been a great selling point, with the home grown stamp an important one for the Brighton fashion buyers.
“Everyone has been very excited. Lee Mathews maintains the village atmosphere and sense of community that Brighton loves,” Mathews said.
“And there are not a lot of Australian designed and owned labels left.
“Furthermore, Australia constantly influences my designs, from the colour palettes to silhouettes and prints of native flora.”
Everyday luxury is the watchword at Lee Mathews, with luxurious but easy-to-wear fabrics like silk and 100 per cent linen on offer.
Mathews said the globally-sourced fabrics aren’t just easy to wear but simple to maintain, too, with many machine and hand washable.
The distinctive, signature Lee Mathews style sits well in the Church Street, Brighton precinct with its mix of fashion stores that have made the strip a destination for high-end fashion connoisseurs.
The stunning prints are designed and developed in-house by Mathews. Statement dresses are a focus, and each season are sellouts for their covetable, one-off nature.
“The silks are complemented by a range of lifestyle essentials from the basic slip and cami, classic white shirt to weekend attire and work-wear, designed to accommodate the Australian lifestyle,” Mathews said.
The vision for the Lee Mathews woman – who lives all over the world – is one who celebrates the finer things of life; one rich in colour, texture and design.
Visit the store
40C Church Street, Brighton
Phone: (03) 8525 1670.
Images thanks to Lee Mathews.