A beautiful, new boutique in Church Street, Brighton is making lingerie shopping as important and enjoyable as searching for that perfect dress.
With a collection from around the world and a passion for old-fashioned service, Kicking Curves has brought underwear centre stage and created a buying experience that ensures lingerie shines as a wardrobe essential.
Store co-owner Mila Bushell says the idea was to have a store that treated lingerie like anything else you would go shopping for.
“You can come in, wander around. We have a great collection and something for everyone regardless of age and what they want from their underwear,” she said.
“And on top of that, we are very passionate about providing excellent service – professional trained fitters who offer informed advice.
“If a bra you like doesn’t fit or suit, we will give you honest feedback and find something that does.”
And Ms Bushell is a firm believer that a good bra makes the best of whatever is on top.
“It’s essential. That beautiful or dress or even just a t-shirt will look wonderful with the correct bra underneath. About 80 per cent of women are wearing the wrong size bra. That is why we have trained fitters in store,” Ms Bushell said.
Kicking Curves offers a global collection of lingerie in beautiful fabrics, styles, and shapes (and to suit different budgets), in an elegant but welcoming store where the shopper feels comfortable browsing.
Ms Bushell and Myra Cooke created Kicking Curves with all of that in mind. They wanted women to have somewhere to shop for lingerie like they do everything else and with the backup of expert advice.
“Often in the big department stores it’s difficult to get that,” Ms Bushell said.
“And women tend to buy underwear as an afterthought but we want to make it an important purchase, an essential part of the outfit and the best way to do that is have a specialist store.”
Visit the store
26 Church Street, Brighton
Phone: 1300 262 798