Discover ECO D. in Church Street, Brighton

A woman can’t have too much luxury to choose from. So, Church Street, Brighton has added a little more to its high-end shopping strip.

Luxe women’s fashion store ECO D. has at last opened in the precinct with the new store, adding to its existing 13 boutiques across Australia.

Located at 23 Church Street, the store is right in the heart of the bustling precinct and in fine company alongside Mecca Cosmetica and newly opened Hellenic Republic.

As the newest addition to the ECO D. pack, the Church Street store has a sleek, fresh interior flooded with natural light.

The pale timber floors and the lush surfaces offer a chic, contemporary and very stylish display home for the garments and accessories.

The Australian and international labels carried at the store are a great fit for Brighton, with Assembly Label, Elka Collective, Faithful The Brand, Hunkydory, KitX, Life with Bird, Scotch & Soda, Steele, Superga, and Viktoria and Woods among those on offer.

Discover ECO D. in Church Street, Brighton

Founder and owner Felicity Holding grew up in Brighton and, with strong connections to the area, knows what the Bayside women wants when it comes to top-end fashion.

Ms Holding said she was excited by the expansion of the chain to her old stomping ground.

ECO D. was established in 1995 and says it “expresses the modern Australian lifestyle” with a focus on casual wear, timeless separates and classic staples.

Each season brings a new collection of “read to wear capsules” and for the past 17 years, the store brings women back again and again for the luxury essentials.

Drop into the Brighton store to see new arrivals, the stylists’ edit and a full selection of the designers, and treat yourself to something new.

Discover Eco D. in Church Street, Brighton

Visit the store


23 Church Street, Brighton

Phone: (03) 9591 0751